Seagate Technolgy

Thanks to this event, we doubled the sales forecast we had in place for the product launch...”

Joni Clark, Senior Product Marketing Manager
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Challenge

Seagate Technology wanted to bypass traditional B2B channels and market its new product directly to end users.

Solution

WebEx-facilitated B2C product launch garners thousands of attendees with zero advertising budget.

Results

  • Exceeded initial sales unit goal by significant margin
  • Created instant backlog of demand for Seagate's new drive
  • Created viral marketing effect with thousands of YouTube views of webcast

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