WebEx Contact: Colin Smith, WebEx Communications
408-566-5694 or colin.smith@webex.com
Cisco Contact: LeAnne Schrotzberger, Cisco
408-853-4336 or lefrank@cisco.com
Industry Analyst Contact: Ron Davis, Cisco
408-526-8803 or ronadavi@cisco.com
Investor Relations Contact: Marilyn Mora, Cisco
408-527-7452 or marilmor@cisco.com
Artafact Teams with WebEx to Offer New Online Focus Group Software
Artafact Online Focus Groups replicates traditional focus group experience at a fraction of the cost
SANTA CLARA, Calif., May 24, 2007—Artafact LLC has partnered with web collaboration leader WebEx (Nasdaq: WEBX), to create a online market research solution that replicates the interactivity and insight of in-person focus groups without the cost and time delays. Artafact Online Focus Groups combines Artafact research services with an on-demand collaboration application from WebEx to create a reliable, turnkey research service. With Artafact Online Focus Groups, expensive software is no longer a barrier to conducting in-depth qualitative research online.
Artafact provides all the traditional research services such as recruiting and incentives for Artafact Online Focus Groups. “What sets Artafact Online Focus Groups apart from other online focus group software is the unique feature set that allows respondents to collaborate online while viewing shared presentations, web browsers and applications,” said Linda Stegeman, president of Artafact. The unique capabilities of WebEx lets Artafact users replicate the same kind of research online that they do offline. “Our clients can now conduct product design, website usability testing, product sampling, and much more—all online,” added Stegeman.
“Artafact Online Focus Groups combines WebEx web collaboration services with Artafact focus group expertise to create an affordable market research package well within the reach of every company,” said Gary Griffiths, president, products and operations, WebEx.
Better, faster research results
Many leading research firms use Artafact to provide their clients with the advantages of online focus groups. Benefits include faster research, improved research results, and new ways of conducting research online.
Artafact will be exhibiting at the upcoming annual Market Research Association conference in San Francisco from June 6th -8th, 2007.
Pricing and availability
Artafact online focus groups can be conducted for as low as $3,000 per group. For detailed pricing information, contact Artafact at 800-618-3228.
About Artafact
For researchers who need a quick and easy solution for conducting online focus groups, Artafact is a virtual focus group facility that replicates a traditional focus group in a collaborative online environment. Unlike bulletin boards, Artafact’s unique feature set allows focus group respondents to not only say what they mean but also show what they mean, using collaborative drawing tools, interactive polling, live trips to the web, and integrated voice teleconferencing. Artafact software is available as a hosted service or we can provide a full-service research solution. For more information, contact Artafact at 800-618-3228 or visit Artafact on the web at www.artafact.com.
About WebEx
With 2.3 million registered users, WebEx is the global leader in on-demand applications for collaborative business on the web. These applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions. As an on-demand provider, WebEx is able to facilitate both internal and external collaboration. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for the secure delivery of on-demand applications. WebEx applications support multipoint videoconferencing, web conferencing, telework, application remote control and mobile remote access. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit www.webex.com for more information.
WebEx and MediaTone are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. Other brands and products are trademarks or registered trademarks of their respective holders. Copyright © 2007 Cisco Systems, Inc. All rights reserved.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by use of the terms anticipates, believes, continue, could, estimates, expects, intends, may, plans, potential, predicts, should or will, or the negative of those terms or similar expressions. These forward-looking statements are subject to significant risks and uncertainties. Actual results may differ materially from those described in such statements as a result of these risks and uncertainties.
