Best-Selling Author Discusses How Experience Staging Helps Businesses Differentiate from Competitors, Engage Customers and Transform Marketing

SANTA CLARA, Calif., August 11, 2005—Join WebEx Communications (Nasdaq: WEBX) the leading provider of collaborative web meeting applications, for a free web seminar with B. Joseph Pine II, co-author of “The Experience Economy: Work Is Theatre & Every Business a Stage”. The seminar will focus on experience marketing and explore how companies are using the power of experiences to differentiate from competitors, engage customers and generate demand.

What: The Experience Economy and Its Impact on Your Business
Who: B. Joseph Pine II, co-founder of Strategic Horizons and co-author of “The Experience Economy: Work Is Theatre & Every Business a Stage”
When: Thursday, August 18, 10:00―11:00 am, Pacific Time
Where: For more information or to register for the web seminar, go to www.webex.com/go/joepine

The first 100 people to attend this web seminar will receive a copy of Pine’s best-selling book, “The Experience Economy: Work Is Theatre & Every Business a Stage”.

Description:
In his book, Pine discusses how smart companies are staying competitive by learning to wrap high-value experiences around their products and services. In this seminar he will discuss the importance of creating experiences that connect with customers in an inherently personal way and keep them engaged, informed, and coming back for more. Seminar attendees will learn:

• What are experiences and what makes then different from standard products and services?
• What are the four basic kinds of experiences?
• How to integrate experiences into marketing campaigns.
• How experience marketing can work in both a consumer and business-to-business context.

About B. Joseph Pine II:
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Pine and his partner James H. Gilmore wrote “The Experience Economy: Work Is Theatre & Every Business a Stage”. Published in eleven languages, the book demonstrates how any company can use marketing experiences to generate demand for their offerings.

About WebEx Communications
WebEx Communications, Inc. is the leading provider of collaborative web meeting applications. WebEx applications are used across the enterprise in sales, support, training, marketing, engineering and product design. WebEx delivers its suite of web meeting applications over the WebEx MediaTone Network, a global network specifically designed for secure, real-time web collaboration. WebEx Communications is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit http://www.webex.com for more information.

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