The Pressure Paradox in Sales: Uncover the Pressure Points of Sales and How to Leverage Them Into a Competitive Advantage

  • WHEN:
    Wednesday, May 21, 2008
    10:00 AM PDT | 11:00 AM MDT
    12:00 PM CDT | 1:00 PM EDT
  • PRESENTERS:
    Tom Atkinson, Director of Customer Research & Vice President, The Forum Corporation
    Razi Imam, CEO, Landslide Technologies Inc.
Please join Razi Imam, CEO, Landslide Technologies Inc. and his guest Tom Atkinson Director of Customer Research at The Forum Corporation as they discuss the findings of Forum's groundbreaking research conducted with 111 executives from 96 of the world's leading companies. Using this research with some of the top sales organizations in existence, look at ways how sales organizations like your own can thrive in an uncertain business environment.

In this webinar you will:

  • Get an in-depth look at Forum's sales effectiveness research.

  • Uncover the pressure points of sales and how they effect performance.

  • Use Forum's diagnostic tool to uncover pressure points in your own sales organization and discover ways to address these challenges and turn them into strengths.

Attend and Win! 10 random attendees will win a complimentary copy of "The First 90 Days" published by Harvard Business School Press. "The First 90 Days" lays out a "standard framework" for leadership transitions. The book targets leaders at all levels that are making the transition from one rung of the ladder to the next. Also, all attendees will be given access to Forum's brand new whitepaper on how to sell in a volatile economy.

About our Guest:

Tom Atkinson is Vice President at The Forum Corporation, a world leader in helping companies achieve strategic change through people. He has enabled companies to achieve measurable business results at Forum for more than 20 years. As a researcher, Tom has studied ways to boost sales and service effectiveness by identifying the practices of top performers. His findings, many of which have been published in the Harvard Business Review, are the foundation for many of Forum's learning programs.

As a consultant, Tom has helped companies diagnose the strengths and weaknesses of their sales force and implement learning programs to improve their performance. He has served more than 70 client organizations, including Fortune 500 companies in such industries as consumer products, energy, financial services, high technology, travel, manufacturing, pharmaceuticals, health care, and professional services.


Tom holds three degrees in Psychology: a B.A. from the University of Connecticut, an M.A. from Fairleigh Dickinson University, and a Ph.D. from Boston College.

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