It's all about the attributes: Get to know your visitors with powerful web analytics

  • WHEN:
    Tuesday, May 20, 2008
    10:00 AM PDT | 11:00 AM MDT
    12:00 PM CDT | 1:00 PM EDT
  • PRESENTERS:
    Caroline Moore-Kochlacs, Reporting Engineer/Business Analyst, Oodle
    Marla Chupack, Moderator, American Marketing Association
Small to medium size businesses that rely on websites lack the time to experiment with their online properties and the luxury to make mistakes. Understanding what your visitors want is key to building the right website and to achieving business success. Web analytics - particularly analysis of attributes - can provide the answers. Join this session to learn about attributes and how they can help your business.

Who Should Attend:
Marketing Professionals responsible for:


  • Marketing
  • Internet Marketing
  • eCommerce Website
  • Online Marketing
  • Web Analytics
  • Reporting
  • Advertising
  • Marketing Operations
  • Marketing Strategy
  • Marketing Planning
  • Marketing Budgeting
  • Enterprise Technology


  • About Coremetrics: Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts.

    About Oodle: Oodle is a whole new kind of classifieds. Bringing together more than 50 million listings from over 80,000 classifieds sites, Oodle improves the way people buy and sell locally.