Web Analytics: Segmentation Leads to More than Just Reporting

• WHEN:
  Thursday, August 21, 2008
  4:00 PM PDT | 5:00 PM MDT
  6:00 PM CDT | 7:00 PM EDT
• PRESENTERS:
  Dan Miller, Manager of Professional Services, Lyris
  Andres Galdames, Web Analytics Expert, Lyris
  Marla Chupack, Moderator, American Marketing Association

Discovering your most (and least) valuable visitors is key to driving marketing decisions. Analyzing all your traffic collectively is too broad, and individual visitor behavior is too granular. Comparing different groups of visitors uncovers actionable data you can use to improve your marketing ROI.