Thought Leaders
The Art of Evangelism
- RECORDED ON:
Tuesday, September 25, 2007 - PRESENTERS:
Guy Kawasaki, co-founder of Truemors
Jan Sysmans, Moderator, WebEx
In a time when consumers are bludgeoned by online, offline, text, audio, and video advertising, what marketing tools still work? One answer is evangelism�that is, getting people to spread the �good news� about your product or service to their friends, relatives, and colleagues.
Listen to Guy Kawasaki, former chief evangelist of Apple and co-founder of Truemors, explain the art of evangelism. He will answer questions such as:
Guy Kawasaki is the co-founder of Truemors and a managing director of Garage Technology Ventures. He is also a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College
Listen to Guy Kawasaki, former chief evangelist of Apple and co-founder of Truemors, explain the art of evangelism. He will answer questions such as:
- What is the key to evangelism?
- Are evangelists born or made?
- What�s the difference between evangelism and sales?
- How do you find and recruit evangelists.
Guy Kawasaki is the co-founder of Truemors and a managing director of Garage Technology Ventures. He is also a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College
