Sales Professionals
How to Use Sales Messaging to Win More Business
- RECORDED ON:
Thursday, February 28, 2008 - PRESENTERS:
Dr. Tom Sant, Founder, The Sant Corporation
Razi Imam, CEO, Landslide Technologies Inc.
According to one estimate, the work world will produce 27 billion gigabytes of e-mail by 2010. And about 26.5 billion gigabytes of that e-mail will be poorly written! At least, that�s the way it seems some days, right?
We�re talking about messages that fail to make a point, that contain too much jargon and too many acronyms, that sounds stuffy, pompous, or even sneaky. We�re talking about messages that contain sloppy errors, typos, and other mistakes. And we�re talking about messages that are written in the four nonfunctional pseudo-languages of Fluff, Guff, Geek, and Weasel, languages that consistently fail to communicate.
Your career success, your company�s efficiency, and your ability to close deals all depend on your ability to communicate clearly, persuasively, and effectively. Please join Razi Imam, CEO, Landslide Technologies Inc. and his guest, Dr. Tom Sant of Hyde Park Partners, internationally-recognized marketing and sales consultant and best-selling author of The Language of Success, plus two other classic books, Persuasive Business Proposals and The Giants of Sales. Razi and Tom will discuss why so many sales messages fail to communicate and�more importantly�how you can transform your writing by following five simple principles.
During the seminar Razi and Tom will discuss:
About Dr. Tom Sant, author of The Language of Success and co-founder of Hyde Park Partners
Dr. Tom Sant is recognized as the one of the world�s premier authorities on persuasive communication. Drawing on extensive research in psychology and cognitive linguistics, Tom has developed fresh, original solutions to the challenges sales people face. As a result, Selling Power magazine named him one of the �top ten sales trainers in the world.�
Tom�s work covers the full spectrum of sales activities. He knows what really works and has written more than $30 billion worth of winning proposals for clients ranging from Accenture, General Electric, and Microsoft to small start-ups. Other clients include AT&T, Booz Allen, Dell, HSBC, Kaiser Permanente, Procter & Gamble, and hundreds more.
We�re talking about messages that fail to make a point, that contain too much jargon and too many acronyms, that sounds stuffy, pompous, or even sneaky. We�re talking about messages that contain sloppy errors, typos, and other mistakes. And we�re talking about messages that are written in the four nonfunctional pseudo-languages of Fluff, Guff, Geek, and Weasel, languages that consistently fail to communicate.
Your career success, your company�s efficiency, and your ability to close deals all depend on your ability to communicate clearly, persuasively, and effectively. Please join Razi Imam, CEO, Landslide Technologies Inc. and his guest, Dr. Tom Sant of Hyde Park Partners, internationally-recognized marketing and sales consultant and best-selling author of The Language of Success, plus two other classic books, Persuasive Business Proposals and The Giants of Sales. Razi and Tom will discuss why so many sales messages fail to communicate and�more importantly�how you can transform your writing by following five simple principles.
During the seminar Razi and Tom will discuss:
- The costs of ineffective communication
- Fluff, Guff, Geek and Weasel�the worst mistakes you can make
- The five principles of success
- Fewer words, greater impact
- Using the right tool for the job
- Targeting the audience
- Four steps to successful persuasion
About Dr. Tom Sant, author of The Language of Success and co-founder of Hyde Park Partners
Dr. Tom Sant is recognized as the one of the world�s premier authorities on persuasive communication. Drawing on extensive research in psychology and cognitive linguistics, Tom has developed fresh, original solutions to the challenges sales people face. As a result, Selling Power magazine named him one of the �top ten sales trainers in the world.�
Tom�s work covers the full spectrum of sales activities. He knows what really works and has written more than $30 billion worth of winning proposals for clients ranging from Accenture, General Electric, and Microsoft to small start-ups. Other clients include AT&T, Booz Allen, Dell, HSBC, Kaiser Permanente, Procter & Gamble, and hundreds more.
