Improve Lead Management with new e-Marketing Tools
- RECORDED ON:
Tuesday, July 24, 2007
- PRESENTERS:
Gerhard Gschwandtner, founder and publisher of Selling Power
Luc Vezina, VP of Marketing and Product management of GOT Corporation
Every sales manager wants to effectively nurture sales leads, move them faster through the sales cycle, and free up sales reps so they can focus on closing more sales. However, the challenge is finding a solution that can be implemented in a timely and cost-effective way - and ensure that it lives up to the promise of helping the sales organization win more business.
Join us to hear Selling Power founder and publisher Gerhard Gschwandtner as he interviews Luc Vezina, VP of Marketing and Product management of GOT Corporation on how to dramatically improve your lead management strategy. This 60-minute webinar will include a case study highlighting how LivePerson automated its lead management system with a hosted solution that runs seamlessly with Salesforce.com.
Attend and you will learn how leading sales organizations have embraced new e-marketing tools to:
Automate lead management ' without heavy sales intervention
Improve the quality of sales leads ' to drive up sales productivity
Execute automatic 'touch programs' ' to get higher open rates
Schedule campaigns at crucial moments of the sales cycle ' to meet sales targets
Don't miss the opportunity to see the power of e-Marketing - and how it can transform your lead management strategy so your sales team can focus on closing more sales.