Heighten Brand Profile with Web Marketing Techniques

• RECORDED ON:
  Wednesday, May 14, 2008
• PRESENTERS:
  Albert H. Brinkman Jr., Director of Equity Derivatives Marketing, Philadelphia Stock Exchange
  Michael Szymanski, Senior Project Manager, WebEx

Learn how the Philadelphia Stock Exchange used an online event to launch its new currency product, educating investors worldwide and doubling its expectations within the first year after the launch.