Finding and Keeping Your Customer: New Ways of Leveraging Web Events

• RECORDED ON:
  Wednesday, May 14, 2008
• PRESENTERS:
  Nancy Costopulos, CMO, AMA
  Andrew H. Nilssen, Senior Analyst & Partner, Wainhouse Research
  Alan D. Greenberg, Senior Analyst & Partner, Wainhouse Research

Attend this webinar to hear results from a recent survey conducted by Wainhouse Research, companied with insights from the American Marketing Association. You will learn about the changing nature of online events, and how today's marketers are using these events to get closer to - and keep - today's customers.

Join the AMA and Wainhouse Research to:

• Get insight on the business drivers behind the adoption of online events


• Learn how webinars and new managed web event services are being used for specific functions within organizations


• Know when various capabilities matter (matching technology to market and event purpose)