Expert Panel: MarketingSherpa Research Reveals New Opportunities for Marketers

  • RECORDED ON:
    Wednesday, May 14, 2008
  • PRESENTERS:
    Stefan Tornquist, Research Director, MarketingSherpa, Inc.
    Sean Donahue, Senior Reporter, MarketingSherpa Inc.
    Jon Miller, Vice President of Marketing, Marketo
Be the first to hear new findings in MarketingSherpa's 2008-2009 Business Technology Marketing Benchmark Guide. Gain insights on new challenges and opportunities facing Marketing professionals.
Join Stefan Tornquist and Sean Donahue from MarketSherpa and Jon Miller from Marketo. They will reveal the current technologies marketers are leveraging today, and what technologies will be emerging in 2008. Learn how the existing and emerging technologies will help you generate more qualified leads for your organization.

In this session, you will hear how to:
  • Capitalize on the top 3 trends in online marketing

  • Match marketing tactics with prospects' buying stage to maximize ROI

  • Leverage Web 2.0 and other emerging tactics and technology

  • Adapt your messaging and budget to reflect today's economic climate