It�s all about the attributes: Get to know your visitors with powerful web analytics

• RECORDED ON:
  Tuesday, May 20, 2008
• PRESENTERS:
  Caroline Moore-Kochlacs, Reporting Engineer/Business Analyst, Oodle
  Boaz Ronkin, Product Marketing Manager, Coremetrics
  Marla Chupack, Moderator, American Marketing Association

As a small to medium size business, trying to understand the full impact of the web site on your business can be daunting. What you ultimately need to uncover are the data correlations that will suggest vital changes to content, media, product mix, offers, site placement and search results. Join this session to learn best practices for capturing, reporting, filtering and segmenting attributes that will deliver results.

Oodle is a whole new kind of classifieds. Bringing together more than 50 million listings from over 80,000 classifieds sites, Oodle improves the way people buy and sell locally.