How to Overcome Marketing Operations Challenges

• RECORDED ON:
  Wednesday, May 28, 2008
• PRESENTERS:
  Miyeko Keen, Director of Marketing Operations and Marketing Services, Rydex Investments
  Suzanne Kissane, Senior Manager, Program Management, Philips Healthcare
  Dick Olsen, Executive Vice President, Saatchi & Saatchi
  Sue Turner, Marketing & Communications, CSC, Financial Services
  Alan Bunce, Director of Product Marketing, Unica Corporation
  Marla Chupack, Moderator, American Marketing Association

The pressure on marketing departments and agencies is mounting, due to media fragmentation, greater financial accountability and the demand for increased marketing output with shrinking resources. As such, increasing operational precision and efficiency has become critical, challenging marketers and marketing executives across different company sizes and industries. Join executives from Rydex Investments, Philips Healthcare, and Saatchi & Saatchi Agency as they discuss first-hand how their organizations overcame marketing operations challenges.
This free, one-hour webcast will cover top challenges marketers can overcome using marketing resource management, including how to effectively and efficiently:

• Simplify Project Tracking


• Accelerate Time to Market


• Increase Yearly Marketing Output Without Increasing Staff


• Schedule Tasks and Coordinate Work


• Eliminate Dependence on Tracking Spreadsheets and Missed Deadlines


• Track Time and Measure Expenses


• Measure Results Against Plans


• Collaborate Within Department & Agency


• Improve Marketing Operations Transparency Throughout Organization

Bonus Offer:
Attend this webcast and receive a copy of Rydex Investment's case study and read more about how this burgeoning investment firm replaced manual processes for better marketing efficiency and resource management.
Who Should attend:
Marketing Professionals responsible for:

• Marketing


• Internet Marketing


• eCommerce Website


• Online Marketing


• Web Analytics


• Agency/Client Relationships


• Reporting


• Advertising


• Marketing Operations


• Marketing Strategy


• Marketing Planning


• Marketing Budgeting


• Enterprise Technology