Marketing Professionals
In Search of Better Sample. Addressing the research industry's need for quality online data
- RECORDED ON:
Thursday, May 8, 2008 - PRESENTERS:
John Ouren, Executive Vice President and General Manager of Panels and Communities at MarketTools
Brad Bortner , Principal Analyst at Forrester Research
Marla Chupack, Moderator, American Marketing Association
Panel of Industry Thought Leaders, to be announced
Approximately one billion online surveys were taken by consumers across the globe in the last year. And over $4 billion dollars will be spent by companies this year alone on their online market research. Yet many thought leaders are raising questions about sample quality:
These are fair questions � and until today, there have been only incomplete answers.
Join John Ouren, Executive Vice President and General Manager of panels and communities at MarketTools, as he moderates a roundtable discussion with Brad Bortner, Principal Analyst at Forrester Research and other industry thought leaders as they discuss how the validation and verification technologies used in banking and direct marketing are applied to increase the confidence and predictability of online market research.
Attend this webinar and learn from the experts as they clearly answer fundamental questions about the quality of sample, including:
Who Should attend:
Marketing and research professionals responsible for:
- Were all these surveys taken by real people?
- Are professional survey respondents skewing my data?
- Can I trust research from an online panel?
These are fair questions � and until today, there have been only incomplete answers.
Join John Ouren, Executive Vice President and General Manager of panels and communities at MarketTools, as he moderates a roundtable discussion with Brad Bortner, Principal Analyst at Forrester Research and other industry thought leaders as they discuss how the validation and verification technologies used in banking and direct marketing are applied to increase the confidence and predictability of online market research.
Attend this webinar and learn from the experts as they clearly answer fundamental questions about the quality of sample, including:
- How to increase the level of confidence in your online market research
- Why your choice of sample provider can impact your findings
- How to directly and measurably improve online sample quality
Who Should attend:
Marketing and research professionals responsible for:
- Marketing
- Market Research
- Internet Marketing
- Online Marketing
- Public Relations
- Advertising
- Marketing Strategy
- Marketing Planning
