Building Your Brand in the World of Social Networking

• RECORDED ON:
  Thursday, June 19, 2008
• PRESENTERS:
  Paul Moylan, Director of Sales, Ramius Corporation
  Steve Thompson, Director of Professional Services, Ramius Corporation
  Anna Carbonara, Moderator, American Marketing Association

Word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company's products and services. With the increasing popularity of social networking sites and social media tools, it is now even easier for consumers to share their perceptions - good and bad - about your brand.
The conversations taking place in these sites can have a global impact on the perception and preference for your company's brand. Do you have a strategy for observing and participating in these online conversations?
Join Paul Moylan and Steve Thompson from Ramius Corporation for this 1-hour Webinar as they share how you can capture consumer interest and build brand loyalty through social networks.
Learn how to use social networks to:

• Connect to customers in new ways
• Stimulate interest in your company's brand
• Turn passionate customers into brand advocates
• Deliver interactive services to your customers

Take away best practices for leveraging social networks as a marketing activity to increase your brand's relevancy and to retain and grow customer relationships.
Who Should Attend:
This Webinar is of value to any marketer questioning how social networks are impacting brand awareness and the development of brand champions.