Marketing Professionals
Building and Recruiting Respondent Panels from Online Communities
- RECORDED ON:
Tuesday, June 17, 2008 - PRESENTERS:
Dean Wiltse, Chairman and CEO, Vovici
Mike Phillips, Senior Director, Professional Services
Marla Chupack, Moderator, American Marketing Association
Communities have emerged as a tremendous resource for gathering qualitative and quantitative information. Engaging a community of interest in ongoing feedback can provide vital insights to help organizations make critical business decisions.
This webcast will provide practical information about building and recruiting panels from online communities and engaging these panels in active dialogue. We will walk through the process of surveying the panels for quantitative research and complementing the process with qualitative research through collaboration tools such as forums and wikis. The end result is an active and engaged community that benefits both the community members and the organization.
This webcast will provide practical information about building and recruiting panels from online communities and engaging these panels in active dialogue. We will walk through the process of surveying the panels for quantitative research and complementing the process with qualitative research through collaboration tools such as forums and wikis. The end result is an active and engaged community that benefits both the community members and the organization.
