Unlocking Social Media's ROI through Engagement & Participation

• RECORDED ON:
  Thursday, May 22, 2008
• PRESENTERS:
  Peter Kim, Senior Analyst, Forrester Research
  Marty Collins, Sr. Product Marketing Manager; Windows/Windows Live Consumer Marketing, Microsoft
  Blake Cahill, Sr. Vice President of Marketing, Visible Technologies
  Marla Chupack Moderator, American Marketing Association

Join the AMA and Visible Technologies for a live, Web cast, Unlocking Social Media's ROI through Monitoring and Participationfeaturing Senior Forrester Research Analyst, Peter Kim and an industry case study from Marty Collins, Sr. Product Marketing Manager; Windows/Windows Live Consumer Marketing, Microsoft.

This presentation will discuss:

• The latest industry and vertical trends in brand monitoring and social media participation


• The benefits that can be gained from engaging with online communities and customers directly


• KPI's (Key Performance Indicators) for measuring success in social media engagement


• How Microsoft's Windows/Windows Live group is driving results by monitoring, tracking and engaging in social media