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A Downturned Economy is Good News for Online Marketing

A Downturned Economy is Good News for Online Marketing
Believe it or not while the economy is struggling, online marketing budgets, as a percent of total budget, are on the rise. Budgets will be shifting from less metric based sources like print, events and television to online where each click, conversion, lead and sale can be measured down to the individual. Join Robert Rose, VP of Marketing and Product Strategy at CrownPeak, as he discusses the best practices, technology and tactics for online marketing during a downturned economy.
Speaker BiographyVeteran internet executive, Robert Rose has been providing strategic marketing and technology related consulting for web startups since 1994. Robert joined CrownPeak in 2002 to drive the company's marketing efforts. In addition to managing all strategic marketing and corporate communication efforts for CrownPeak, Robert is responsible for developing the strategy for current and new product development. Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds (now Ignited), an advertising agency specializing in the entertainment and consumer electronics sectors. There, he directed the company's business development efforts, new service offerings and contributed to the firm's creative, results-oriented internet strategies. From 1997-2000, he was an Associate Partner with USWebCKS, working as Executive Director of the Entertainment & Media Practice. He has served on the board of the SIIA's Software Division from 2003 to 2006, and was one of the founding members of the SIIA Executive Council on Software as a Service. He is a frequent speaker at internet related conferences, and writes a monthly byline for the online marketing publication iMedia Connection.

Presenters

  • Robert Rose

    Vice President of Marketing and Product Strategy, CrownPeak

  • Marla Chupack

    Moderator, American Marketing Association

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CrownPeak

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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