Word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company's products and services. With the increasing popularity of social networking sites and social media tools, it is now even easier for consumers to share their perceptions – good and bad – about your brand. The conversations taking place in these sites can have a global impact on the perception and preference for your company's brand. Do you have a strategy for observing and participating in these online conversations? Join Paul Moylan and Steve Thompson from Ramius Corporation for this 1-hour Webinar as they share how you can capture consumer interest and build brand loyalty through social networks. Learn how to use social networks to:

• Connect to customers in new ways
• Stimulate interest in your company's brand
• Turn passionate customers into brand advocates
• Deliver interactive services to your customers

Take away best practices for leveraging social networks as a marketing activity to increase your brand's relevancy and to retain and grow customer relationships. Who Should Attend:This Webinar is of value to any marketer questioning how social networks are impacting brand awareness and the development of brand champions.