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Building Your Brand in the World of Social Networking

Building Your Brand in the World of Social Networking
Word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company's products and services. With the increasing popularity of social networking sites and social media tools, it is now even easier for consumers to share their perceptions – good and bad – about your brand. The conversations taking place in these sites can have a global impact on the perception and preference for your company's brand. Do you have a strategy for observing and participating in these online conversations? Join Paul Moylan and Steve Thompson from Ramius Corporation for this 1-hour Webinar as they share how you can capture consumer interest and build brand loyalty through social networks. Learn how to use social networks to:
  • Connect to customers in new ways
  • Stimulate interest in your company's brand
  • Turn passionate customers into brand advocates
  • Deliver interactive services to your customers
Take away best practices for leveraging social networks as a marketing activity to increase your brand's relevancy and to retain and grow customer relationships. Who Should Attend:This Webinar is of value to any marketer questioning how social networks are impacting brand awareness and the development of brand champions.


  • Paul Moylan

    Director of Sales, Ramius Corporation

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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