Register now for this session about creating a consistent and engaging experience for your customers as you market to them through traditional direct marketing channels and interactive channels such as the web. The price of inconsistent engagement with your customers can be extensive:

• Loss of customer loyalty
• Customer confusion with marketing messaging
• Leveraging old data for marketing decisions
• Misalignment between marketing plan and execution

Moderated by AMA Online Marketing Manager Marla Chupack, this live event features David Panek, Director Product Marketing for Aprimo, who will share industry insights and best practices for driving success in marketing organizations worldwide. Barry Parshall, VP Product, for WebTrends, will provide specific examples of how the power of Aprimo and WebTrends can be used to drive rich customer experiences across direct mail, email and the web. In this webinar you'll learn:

• How to make web analytics actionable with your direct marketing campaigns
• How to engage your customers consistently and proactively
• How to retain and increase customer loyalty
• How to deliver event-triggered campaigns leveraging WebTrends' data