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Create Rapid Actionable Insights from Any Marketing Program - and Prove You're Not Wasting Marketing Dollars

Create Rapid Actionable Insights from Any Marketing Program - and Prove You're Not Wasting Marketing Dollars

Given today's economic outlook, your budget and resources are strapped. You may even be facing threats of cutbacks or outright reductions. What you need is a way to find out conclusively what's working now across your programs.

Join this web seminar where Jeff Levy, CEO of Mother USA and provider of Tunefly, will show you how to create actionable insights from nearly any marketing program. He'll dive into the tools and resources you need to:

  • create ROI insights where little data exists
  • demonstrate that your marketing dollars are making a difference
  • use actual consumer behavior to drive your programs
  • present meaningful results

Jeff specializes in creating greater understanding of broadcast media performance by leveraging mobile media. He'll share how he creates insights where little data exists that both prove and improve ROI.Join us for this important web seminar. You don't need a lot of extra time or analytical power. You will learn how to analyze your results from your marketing investments (mobile, TV, radio, print - anything) and tell the story of your success.
Speakers: Jeff Levy, CEO of Mother USA, Inc.
Jeff is the CEO of Mother USA, Inc. which markets Tunefly, an online and mobile service that provides real-time information on upcoming programming to radio station listeners. He has over 20 years experience creating and merchandising consumer products, and prior to Mother USA was responsible for the regional marketing and product management of premium channels at Comcast. Jeff has held executive positions in marketing, product management, and national account sales with companies such as MCI Communications. He holds an MBA in Finance from Suffolk University and a B.B.A from Temple University. Jeff also holds a patent for "Methods and system for retrieving music information from wireless telecommunication devices".

Elissa Fink, VP, Marketing, Tableau Software
Elissa Fink is Tableau Software's Vice President of Marketing. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.----- 

Presenters

  • Anna Carbonara

    Moderator, American Marketing Association

  • Jeff Levy

    CEO of Mother USA, Inc.

  • Elissa Fink

    VP, Marketing, Tableau Software

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Sponsored by

Tableau

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