WebEx Channels » On-demand » Do Happy Employees Lead to Happy Customers: Revisiting the Employee-Customer Connection

WebEx Channels

Do Happy Employees Lead to Happy Customers: Revisiting the Employee-Customer Connection

Do Happy Employees Lead to Happy Customers: Revisiting the Employee-Customer Connection
The employee-customer relationship has become the focus of much attention, particularly as there has been an increasing shift toward a service based economy. There is widespread acceptance of the idea that energized, engaged employees produce more satisfied, loyal customers. However, most who explore the relationship between employees and customers recognize the formula is more than simply 'happy employees=happy customers', which is an oversimplification often used to represent the employee-customer link.
Maritz recently conducted a study of nearly 1500 full-time employees to better understand the nature of the employee-customer relationship. This webinar will focus on the results of that study and provide insight as to what employees can tell us about how to improve customer experience, as well as to how to better engage the workforce in customer interactions.
Join Rick Garlick, Director of Consulting and Strategic Implementation for Maritz Research, as he explains how organizations can use these employee satisfaction findings to bring about positive change and make their companies more customer focuses.
Don't miss this program!
This Webcast will:
  • Provide an overview of a recent study designed to understand the employee-customer relationship
  • Reveal what employees say enhances their efforts to provide better customer experience
  • Explain steps organizations can do to make their companies more customer focused
Who Should Attend?
  • EVP with corporate responsibility for Customer Experience
  • SVP's of Human Resources
  • Directors of Recruiting
  • VP's of Marketing
  • Marketing Directors/Managers
  • Strategic Planners
  • Marketing Researchers

Presenters

  • Rick Garlick

    Director of Consulting and Strategic Implementation, Maritz

  • Marla Chupack

    Moderator, American Marketing Association

Add your own webinar

  • Share your own content on WebEx Channels. Upload a WebEx recording or just share a presentation, pdf or document. It’s free!

Get Startedloading
Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

Report this Event

Please specify why this content is inappropriate(check all that apply)