Customer data provides the foundation for direct marketing success. There is nothing like misspelling a name, using the wrong title, mailing to an old address, or mailing multiple copies to instantly lose credibility. To avoid these pitfalls and ensure effective communications, the records in your database must contain only correct, complete and current name and address information.

Join Business Objects, an SAP company, to learn how data quality can help you achieve your highest-possible response rates, gain a complete understanding of your customers, and improve marketing ROI. This informative one-hour Webcast will discuss:

• Typical problems marketers face due to poor data quality
• How address validation results in timely and predictable mail delivery and is your ticket to postage automation discounts
• How address updating can help you keep up with the 20% of your customers that move annually, while boosting a 1-2% response rate to 3-4%
• How matching and consolidating duplicate accounts into a single view improves customer relationships and the success of cross sell/up sell campaigns

Get the most from every dollar spent on your marketing campaigns! Register today.