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Green to Gold

Green to Gold
Andrew Winston's keynote will inspire and engage as he explores the greening of the business world, a powerful new trend shaping companies, markets and supply chains around the world.
Rising energy costs, global concern about greenhouse gases and climate change are driving the world's biggest companies to pressure suppliers to go green and ask very tough questions about how companies handle environmental and social issues. The NA 2008 Keynote will provide a compelling blueprint for how forward thinking companies can address critical environmental issues, from climate change to energy to water, and improve their manufacturing and supply chain performance, gain competitive advantage, and increase profits.
Every business, big or small, now faces environmental risks and challenges. The NA 2008 Keynote will detail how your company can benefit by turning these challenges into strategic opportunities. Andrew Winston will provide a compelling blueprint for how forward thinking companies can address critical environmental supply chain issues, from climate change to energy to water, and improve their performance, gain competitive advantage, and increase profits.
Learn what works-and what doesn't-when companies go green. Discover how companies use environmental thinking to drive new revenues, enhance brand value, cut costs, and reduce risk.
Winston will lay out the forces coming to bear, called the Green Wave, including one of the most important sources of pressure, the "greening of the supply chain" driven by large companies in all industries, but particularly Wal-Mart.

Presenters

  • Andrew Winston

    Co-Author, Green to Gold

  • Doug Dennerline

    SVP, Collaboration SW Group, Cisco

  • David Goad

    David Goad

    Cisco Senior Manager Collaboration

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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