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How to Create and Deliver Powerful Web Copy that Sells

How to Create and Deliver Powerful Web Copy that Sells
Did you know that you only have 8 seconds to make a good impression online?
Drafting good copy is essential-but it takes a lot more than perfect grammar and clever writing to really connect with your customers online.
Join us on this educational Webcast and learn how to create compelling and engaging online copy and Web forms that will increase conversion rates and online sales. You will also learn how factors like copy placement, style, and layout can dramatically impact click-thru and response rates.
What You Will Learn:
  • How to create effective and compelling Web copy
  • How to easily test different offers and identify the best one
  • How to determine the best layout and style for your Web pages
  • What simple changes you can make to improve your Web forms
  • How to increase conversion rates and online salesM

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Mark Wachen

    Managing Director Optimost, Interwoven

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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