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How-to Establish Visibility into Your Enterprise-Wide Marketing Operations

How-to Establish Visibility into Your Enterprise-Wide Marketing Operations
At your company, consistent visibility into your Marketing operations has long been the Achilles heel of your organization. In recent years, campaigns-both outbound and inbound-have become more sophisticated and capable of fostering closer customer relationships and driving more revenue.
But your marketing leaders and their teams often lack the Marketing Resource Management tools they need to get the most return from their newly enhanced marketing capabilities. Understanding the intricate status and scheduling details of multiple marketing projects can be a challenge; the more complex the marketing mix, the more challenging it is to keep tabs on everything you need to know.
In a business environment characterized by sudden changes, you have only one option-attend this session and find a way to gain better visibility into your company's ongoing marketing operations.
During this interactive session, you will learn, step-by-step, how to:
  • Gain real-time visibility into key marketing activities and developments
  • Capture critical information in a shared marketing repository
  • Coordinate collaborative marketing efforts throughout your enterprise
  • Enforce and continuously improve best practices
  • Ensure marketing activities run on-time and on-budget
  • Focus efforts on the most important marketing activities

Presenters

  • Tony Compton

    Director, CRM Product Marketing, Infor

  • Marla Chupack

    Moderator, American Marketing Association

Hosted by


Sponsored by

Infor

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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