In the digital marketplace, the most effective price is no price at all. Or is it? Join Chris Anderson, editor-in-chief of WIRED magazine and author of the new book, Free: The Future of a Radical Price. In this interactive discussion, Chris will discuss how smart businesses are:

• Profiting big with indirect sales models such as cross-subsidies and freemiums

• How there is a generational and global shift in play that is creating the increasing demand for free

The social, technological, and business landscape is changing. Join the discussion and decide if 'free' is truly the future of all things business.