One of the primary reasons why many change efforts fail is because leaders do not consider change from a recipient's perspective. In any change effort, leaders need to address the concerns that people have when they are asked to change. Unless you take the time to meet individual concerns, you will not be able to generate and maintain the momentum necessary for the change to be successful.In this webinar you will learn that there are six predictable and sequential concerns that people have when they are asked to change.

1. Information Concerns: What is the change? Why is it needed?
2. Personal Concerns: How will the change impact me personally? Will I win or lose?
3. Implementation Concerns: What do I do first? How do I manage all of the details?
4. Impact Concerns: Is the effort worth it? Is the change making a difference?
5. Collaboration Concerns: Who else should be involved? How do we spread the word?
6. Refinement Concerns: How can we make the change even better?

By anticipating these six stages of concern ahead of time, leaders can diagnose and respond to individuals' predictable concerns with change and, therefore, reduce resistance and build momentum for moving ahead.Don't miss this opportunity to explore how leaders can initiate and foster change by addressing the six predictable stages of concern that will arise. You will learn how to reduce resistance, gain buy-in, and create an action plan for successfully leading a change effort within your organization.