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"Localtising," A Tactical Approach to Marketing in Your Trade Area

"Localtising," A Tactical Approach to Marketing in Your Trade Area
Local Store Marketing, Guerilla Tactics, Grass Roots, Viral, Buzz, call it what you wish, when executed correctly we like to call it 'Localtising.' Localtising is the combination of all tactics used to capitalize on the opportunities and prospects within your trade area or DMA. Whether you are a franchisee of a national brand, a local branch of a national bank or the CMO of a national chain, localizing needs to be a part of your media mix.
In some categories, up to 90% of businesses customers live or work within a 5 mile radius of their location. Yet a majority of the time and resources are spent on big branding campaigns (which are important) and not traffic driving initiatives for the local store or region. Localtising when executed correctly will enhance the branding message, and compliment the national effort while driving traffic and building your neighborhood brand. Join us for some tips and tactics on how Localtising can help you extend your brand at the local level.

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  • "Localtising

    " A Tactical Approach to Marketing in Your Trade Area

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