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Make Your Content a Powerful Asset in 10 Steps

Make Your Content a Powerful Asset in 10 Steps
Does your content help you achieve your brand and business objectives? Content development projects vary in scope and delivery method. Regardless of their channel, ads, collateral, direct mail; Web, multimedia, trade-show materials, and technical documentation all impact the success of your organization. Internally, content helps communication, knowledge transfer, and efficiency. Externally, content helps promote the organization, connect with new customers, and potentially add additional revenue streams. Unfortunately, despite its impact, content is typically undervalued within the rest of the organization.
So how do you ensure that your content is a valued asset within your organization? It takes a systematic 10-step approach, resulting in reduced costs, increased efficiency, and bolstered revenue. In this free webcast, Todd Tibbetts from Aquent's outsourcing division, Aquent Studios, will illustrate how careful planning, diligent implementation, increased collaboration, and development of success metrics and benchmarks will make your content a powerful asset that delivers the right information to the right audience every time.
Citing real examples from his clients Microsoft, Adobe, T-Mobile, Target, and Starbucks, Todd will address the following key learning objectives:
  • Understand the difference between content as an asset and a liability.
  • Realize opportunities for making content more powerful.
  • Design and create content for maximum organizational impact.
  • Learn how quality content can save money and generate more revenue.
About Todd Tibbetts: As a director with Aquent's outsourcing division, Todd works on large-scale publishing and broadcasting projects. Todd has worked for such companies as 3M, Free Range Media, and the Whole Earth Catalog. In 1994, he co-founded MountainZone.com and helped establish the business model and strategy that turned the company into a premier commerce, content, and community company with over 100 employees. Quokka Sports bought MountainZone four years later. Todd has produced multimedia websites for America Online, the NFL, Kodak, CBS TV, K2 Skis, Safeco Insurance, Westin Hotels, HP, and Microsoft.
Who should attend this webcast? Marketing communications managers and creative services managers who want to reduce costs and increase efficiency by creating powerful and valuable content.
What: Aquent/AMA webcast presented by Todd Tibbetts: 'Make Your Content a Powerful Asset in 10 Steps'
Who: Marketing communications managers and creative services managers who want to increase reduce their costs and increase their efficiency by creating powerful and valuable content.

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Todd Tibbetts

    Director, Aquent's Outsourcing Division

Hosted by


Sponsored by

Aquent

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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