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Managing Your Brand Assets in the Age of Google

Managing Your Brand Assets in the Age of Google
Are you able to effectively manage all of your brand assets? Or are the assets multiplying so fast it's impossible to organize?To better manage their brand assets, marketing organizations have been adopting brand asset management (BAM) solutions for years; however, many of these systems are difficult to use and quickly become outdated. Certainly in the age of Google, where anyone can go online and find images for just about anything with a mouse click, there is a need to simplify this essential solution.Join us in this educational webinar where both Google and Siegel+Gale, a global strategic branding firm, will discuss strategies for effective brand asset management. In this session, you will learn about:
  • Google's vision around search for marketing organizations
  • Brand asset management challenges
  • Emerging web-based technologies for brand asset management
  • Customer case studies demonstrating innovative solutions to brand asset management problems

Presenters

  • Vijay Koduri

    Google Enterprise

  • Jonathan Carfield

    Siegel+Gale

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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