Marketing's Most Critical Mission for 2009: Impacting the Entire Sales Process
Join Jim Moliski of SAVO and the AMA to learn how you can get started in making your Marketing team a playmaker and:
- Begin to uncover the critical 'plays' needed to close deals
- Harvest the right resources and knowledge to support every play
- Push the right content, resources, and information to sales at the right point in the sales cycle
- Empower sales to customize the message without compromising your brand
- Create messaging and content that sales people will actually use
- Gain direct feedback from the field on what is most effective
