Consumers today expect a great online experience that is relevant and personal, regardless of communication channel. However, most companies struggle to deliver on these expectations because either:

1. They do not have a personalization strategy in place, so everyone receives the same experience regardless of their needs
2. Their personalization strategy does not account for critical customer touch points such as Search, E-Mail, Mobile, Video and Social Media
3. They crafted the "ultimate personalization strategy"... which was abandoned shortly after they realized it was not effective or sustainable

Spend a worthwhile hour with Carlos Carvajal, who will share personalization best practices based on over ten years of experience working with hundreds of global brands. Carlos will cover:

• Common personalization pitfalls that lead to expensive deployments and miss the mark
• Why the ability to understand and respond to changing customer interests in real-time is critical for success
• How it is possible to achieve great results quickly that continue to improve over time by using innovative Collective Intelligence principles based on cognitive and social science
• Personalization best practices for maximizing online engagement and conversions at different stages of the customer lifecycle and across multiple touch points
• Real-world case studies from leading brands in Retail, Telco, Media, CPG, Hi-Tech Manufacturing and more