Social Media Is About Socialization
Harry Gold, online marketing expert and Founder/CEO of Overdrive Interactive, utilizes real case studies to frame the Social Media discussion. Areas include:
- blog outreach and monitoring,
- social network profile and content channel creation,
- monitoring and maintenance,
- social media measurement,
- friend and fan outreach, and
- hyper-targeted social media buying.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, The Financial Times, the Hard Rock Café and the city of Boston. He is a frequent lecturer on SEM and online media for The New England Direct Marketing Association, Ad Club, the University of Massachusetts Boston, Harvard University, and Boston University.