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Social Media Is About Socialization

Social Media Is About Socialization
Social Media Marketing -- It's creating robust, interconnected platforms and channels that embed high-quality, brand-compliant content into the social web, building a community, and communicating in a way that encourages meaningful online socialization with measurable business impact.

Harry Gold, online marketing expert and Founder/CEO of Overdrive Interactive, utilizes real case studies to frame the Social Media discussion.  Areas include:
  • blog outreach and monitoring,
  • social network profile and content channel creation,
  • monitoring and maintenance,
  • social media measurement,
  • friend and fan outreach, and
  • hyper-targeted social media buying.
Overdrive has been at the forefront of online branding and channel creation, developing successful Web and search engine–based marketing programs for various agencies and Fortune 500 companies such as Harley-Davidson, Disney, Universal and IBM.

About Harry
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, The Financial Times, the Hard Rock Café and the city of Boston.  He is a frequent lecturer on SEM and online media for The New England Direct Marketing Association, Ad Club, the University of Massachusetts Boston, Harvard University, and Boston University.


  • Harry Gold

    Harry Gold

    Founder and CEO, Overdrive Interactive

  • Alli Libb

    Alli Libb

    Moderator, AMA

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