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Solving Idea Overload - How online communities reveal the real opportunities in a sea of ideas

Solving Idea Overload - How online communities reveal the real opportunities in a sea of ideas
For every "big" idea there are probably 50 mediocre ones. The process of vetting ideas to find those with true potential is time-consuming and expensive. Ironically, many companies leave the decision about which ideas to test and develop in the hands just a few people. As a result, these companies end up testing, tweaking and re-testing mediocre ideas in a futile attempt to create winners. This is no way to innovate.

By allowing the diverse voices and perspectives within your community to not only create, but also rate and refine ideas, companies can quickly identify and improve the ideas with real potential - dramatically improving the likelihood for success.

Find out how companies like Frito Lay are working with MarketTools to uncover and develop breakthrough ideas with online communities of consumers, customers and employees:

'Our goal was to fill the development pipeline with great ideas. We felt the    best way to accomplish this was to rely on the collective wisdom of a crowd. And we felt there was no wiser crowd than our employees.'
-Pam ForbusVice President of Consumer Strategy and InsightsFrito Lay

In this session, MarketTools will talk about how online communities have revolutionized the ideation and product development processes by cutting costs and improving the outcomes.
Join us to learn how online communities can:
  • Generate and identify "big" ideas
  • Make those big ideas even better
  • Reduce the cost of testing and developing ideas
  • Increase your potential for real innovation

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Mike Waite

    Vice President Panels Communities, MarketTools

  • Emily Morris

    Director of Product Marketing, Panels Communities, MarketTools

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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