Stop Drinking From the Fire Hose! Continuous Learning Offers a Better Way of Sales Training
More than ever before, economic and market conditions are forcing businesses to find ways to operate more productively and efficiently, and the pressure to meet these imperatives is particularly acute on sales teams.
To achieve these heightened demands, most sales organizations continue to present classroom/lecture-style training with as much content compressed into the available time as possible. But as everyone knows, trying to “drink from the fire hose” is hardly the most effective way to quench your thirst.
Join Doug Ferreira, director of sales training and development at Blackboard, to hear about that latest best practices in sales training, and how it has evolved to become a more collaborative and ongoing experience.
To achieve these heightened demands, most sales organizations continue to present classroom/lecture-style training with as much content compressed into the available time as possible. But as everyone knows, trying to “drink from the fire hose” is hardly the most effective way to quench your thirst.
Join Doug Ferreira, director of sales training and development at Blackboard, to hear about that latest best practices in sales training, and how it has evolved to become a more collaborative and ongoing experience.





