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Take Control of “Video 2.0”: How Interactive Marketers Can Conquer Online Video

Take Control of “Video 2.0”: How Interactive Marketers Can Conquer Online Video
The number of online video viewers is expected to quadruple in the next few years to least one billion by 2013, and streaming video advertising is the fastest growing segment of the interactive ad market. With demand for online video exploding, simply adding static video to a Website is no longer adequate. Successful initiatives are delivering intelligent and interactive experiences – known as 'Video 2.0' – to engage the consumer and immerse them in the content and brand.
Interactive marketers could benefit by resources and technology that helps them take advantage of the full power of marketing with online video. Fortunately, new platforms are being introduced to enable interactive agencies and in-house Flash developers to easily create their own online video experiences, and engage the viewer with relevant content, advertising and interactive capabilities.
This Webcast will help interactive marketers figure out how to quickly build a successful online video experience. Please join Video 2.0 experts from PermissionTV as they discuss:
  • Best practices and examples of interactive video experiences
  • Core attributes to seek in an online video platform
  • Tips for easily creating, deploying and managing online video content
  • How top interactive agencies and developers are successfully executing on their online video vision

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Matt Kaplan

    VP of Creative and Client Services, PermissionTV

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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