So you're adding Web 2.0 capabilities into your organization's bag of online marketing tricks, but how do you know when it's working? The technology has become the easy part of the Web 2.0 equation, with blogs, wikis, RSS feeds, threaded discussions, social networks, etc. no more than a download away and a few clicks to set up.
In this presentation we'll unwrap the hype of Web 2.0 by discussing the realities of what these capabilities will mean for your organization and more importantly, the 3 magic words to make sure they are successful...Manage, Measure and Monetize.