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The Business Case for Motivating Your Workforce.

The Business Case for Motivating Your Workforce.
Workplace motivation is a hot topic these days. Specifically, how do we transform imbedded carrot and stick thinking with an approach that encourages a higher quality of motivation? How do we engage a diverse workforce with very different attitudes and perspectives toward work?

Even if you are convinced that your organization needs to consider goal setting, rewards and recognition, compensation, job design, and performance standards that encourage more intrinsic motivation, you are probably asking, “How?”

In this webinar, best-selling author and motivation expert Susan Fowler provides a solid rationale for why a change in traditional methods of motivation is necessary. But it also proposes a bold, innovative, yet straightforward course of action that will have significant implications for your organization and its employees.  Based on empirical research and testing, you will learn from real world examples how to:
  • Cope with current economic realities by challenging conventional thinking about what motivates people
  • Activate optimal motivation to help foster employee work passion among a generationally diverse workforce
  • Involve leaders at all levels in the important work of cultivating a more optimally motivating environment

Don’t miss this opportunity to learn what you can do to cultivate an environment that is sustainably motivating for you and your people.


  • Susan Fowler

    Susan Fowler

    Senior Consulting Partner, The Ken Blanchard Companies

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