The Relevance Gap: Why Excellence Isn't Enough
Many organizations don't fully grasp the need to pursue both excellence and relevance simultaneously. To them, the foundation for success lies in excellence, whether delivered through engineering brilliance, price breakthroughs, or other advances. But these achievements are only the first steps toward greatness. Companies must also be relevant, offering products or services that help customers achieve their own goals.
Watch this free WebEx. Learn how you can apply the principles of "doing both" to your business by watching this free WebEx. Bestselling author and Cisco executive Inder Sidhu contrasts the failures of the U.S. military with the success of banking giant HSBC.
Read Inder's blog post, The Relevance Gap: Why Excellence Alone Won't Lead You to Greatness, at Huffington Post.