The True Source: Properly Attributing the Association between the Acquisition Channel and Conversion Campaigns
To truly understand the value of your marketing campaigns, you need to understand the value of all your touches-first touch, last touch, and every touch in between.
Attend this webinar and learn how Seton Hall University:
- Discovered that search was such a major driver of activity (they had previously seen e-mail as the dominant channel).
- How important it was for them to understand first click, last click and every click in between
- How this comprehensive picture can help you make the right decision about marketing investment