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The True Source: Properly Attributing the Association between the Acquisition Channel and Conversion Campaigns

The True Source: Properly Attributing the Association between the Acquisition Channel and Conversion Campaigns
We all know that it takes multiple touches from multiple campaigns before a visitor becomes a customer. On average, Internet consumers interact with over five different marketing campaigns before taking action. Most marketers can only track a single interaction, meaning you lack the ability to value over 80% of your marketing touches-missing the true source of the conversion activity.
To truly understand the value of your marketing campaigns, you need to understand the value of all your touches-first touch, last touch, and every touch in between.
Attend this webinar and learn how Seton Hall University:
  • Discovered that search was such a major driver of activity (they had previously seen e-mail as the dominant channel).
  • How important it was for them to understand first click, last click and every click in between
  • How this comprehensive picture can help you make the right decision about marketing investment
In this webinar, you will hear from Seton Hall University, home to eight schools, over 60 majors and about 10,000 students, and over 130,000 a month to the Seton Hall Web site a month for its undergraduate admissions process alone during the September - May academic year.

Presenters

  • Elizabeth Magill

    Sr. Product Marketing Manager, Coremetrics

  • Rob Brosnan

    Director of Web and Digital Communications, Seton Hall University

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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