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Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida

Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida
On this webinar, Carey Hepler of Blue Cross Blue Shield of Florida will talk about the value in tracking and measuring marketing innovation.
Key points include:
  • The challenges the innovation team faced
  • How to gather and consolidate your company's ideas for improvement
  • Why the team needed to consolidate this information
  • The value or formatting and evaluating your company's ideas in a repeatable process
  • The process for addressing this challenge and the value it brings to the organization
  • Using improved reporting for your idea inventory and for your projects already in the pipeline

Presenters

  • Wes Moore

    Director, Product Marketing, Aprimo, Inc.

  • Carey Hepler

    Innovation Director, Marketing, Blue Cross Blue Shield of Florida

Hosted by


Sponsored by

Aprimo

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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