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Unlocking Social Media's ROI through Engagement & Participation

Unlocking Social Media's ROI through Engagement & Participation
Join the AMA and Visible Technologies for a live, Web cast, Unlocking Social Media's ROI through Monitoring and Participationfeaturing Senior Forrester Research Analyst, Peter Kim and an industry case study from Marty Collins, Sr. Product Marketing Manager; Windows/Windows Live Consumer Marketing, Microsoft.
This presentation will discuss:
  • The latest industry and vertical trends in brand monitoring and social media participation
  • The benefits that can be gained from engaging with online communities and customers directly
  • KPI's (Key Performance Indicators) for measuring success in social media engagement
  • How Microsoft's Windows/Windows Live group is driving results by monitoring, tracking and engaging in social media

Presenters

  • Peter Kim

    Senior Analyst, Forrester Research

  • Marty Collins

    Sr. Product Marketing Manager; Windows/Windows Live Consumer Marketing, Microsoft

  • Blake Cahill

    Sr. Vice President of Marketing, Visible Technologies

  • Marla Chupack Moderator

    American Marketing Association

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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