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Video 2.0 Rules of Engagement: Top 5 Tips for a Successful Online Video Strategy

Video 2.0 Rules of Engagement: Top 5 Tips for a Successful Online Video Strategy
According to eMarketer, there will be 183 million online video viewers by 2011 – that's a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods.
Because consumers are free to watch any program, anytime and anywhere, organizations and advertisers are quickly realizing that the consumer is king in online video. By focusing on critical elements such as user engagement, relevancy, interactivity, usability and measurability you too can kick-off a successful online video strategy.
Please join executives from online video leader PermissionTV as they discuss established best practices, and review how successful brands like Bob Vila, Boston Symphony Orchestra, Intercontinental Hotels and Toyota Scion are engaging consumers and reaping the benefits of online video.

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Matt Kaplan

    VP of Creative and Client Services, PermissionTV

  • Dan Newberry

    Vice President of Advertising & Marketing, BobVila.com

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PermissionTV

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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