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Web Analytics: Segmentation Leads to More than Just Reporting

Web Analytics: Segmentation Leads to More than Just Reporting
Discovering your most (and least) valuable visitors is key to driving marketing decisions. Analyzing all your traffic collectively is too broad, and individual visitor behavior is too granular. Comparing different groups of visitors uncovers actionable data you can use to improve your marketing ROI.

Presenters

  • Marla Chupack

    Moderator, American Marketing Association

  • Dan Miller

    Manager of Professional Services, Lyris

  • Andres Galdames

    Web Analytics Expert, Lyris

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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