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What You Need to Know About Event-Based Marketing in 2009

What You Need to Know About Event-Based Marketing in 2009
Once upon a time, you were excited about the promise of event-based marketing programs. You dreamt of the windfall returns, abundance of newfound customer loyalty, uncontrollable employee excitement and industry notoriety that your programs would bring.

Presenters

  • Tony Compton

    Director, CRM Product Marketing, Infor

  • Anna Carbonara

    Moderator, American Marketing Association

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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