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What's Preventing You from Putting the Voice of the Customer to Work?

What's Preventing You from Putting the Voice of the Customer to Work?
Most businesses realize the value of the Voice of the Customer. Today, hundreds of organizations regularly conduct surveys, solicit comments and complaints, scour social and consumer-generated media, and harvest data from other VOC sources in order to identify and pursue opportunities to improve customer experiences and relationships.

So why do most managers say their organizations are falling short when it comes to putting the voice of the customer to work? - and what is holding them back?

Join Dr. Randall Brandt of Maritz Research as he shares insights gained from the 2010 Maritz VOC Practices and Challenges Survey. During this webcast, Dr. Brandt will:

  • Identify the areas in which the companies surveyed say they've had the most success in working with VOC data and metrics
  • Highlight the challenges and obstacles that are giving these organizations the most trouble, and inhibiting them from fully achieving their goals and expectations
  • Share strategies and "best practices" from organizations that are effectively addressing the preceding challenges and obstacles
This session will be of vital interest to any organization that seeks to be more successful in translating VOC data into action, linking the voice of the customer to business processes and results, and integrating the VOC into management and operations.

Presenter

  • Dr. D. Randall Brandt

    Vice President, Customer Experience & Loyalty

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Last-Modified: Tue, 19 Jul 2011 23:13:58 GMT

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