In this webcast, Kathryn Williams, Senior Manager, Customer Experience and Loyalty of Cisco WebEx will share the strategic impetus behind Cisco WebEx's decision to implement a voice of the customer program that has resulted in increased customer satisfaction, reduced costs, and increased customer loyalty.
Kathryn will discuss:

• The evolution of Cisco WebEx's customer satisfaction and loyalty program.
• The reports and alerts that generate action in the business.
• How the program has delivered cost savings and increased revenue to different parts of the business

In addition, Gary Schwartz, VP Product Marketing of Confirmit, will discuss the advantages that attitudinal data brings to companies that implement Enterprise Feedback Management solutions, and how you should consider the 'moments of truth' in the overall customer experience to optimize the value of the program.