WebEx Channels

WebEx Channels

Hosted by American Marketing Association | View all topics
September 2008

Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida

Duration: 1 hour

Carey Hepler of Blue Cross Blue Shield of Florida will talk about the value in tracking and measuring marketing…

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Create Rapid Actionable Insights from Any Marketing Program - and Prove You're Not Wasting Marketing Dollars

Duration: 1 hour

Given today's economic outlook, your budget and resources are strapped. You may even be facing threats of cutbacks or…

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How-to Establish Visibility into Your Enterprise-Wide Marketing Operations

Duration: 1 hour

At your company, consistent visibility into your Marketing operations has long been the Achilles heel of your…

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How CMOs can boost their 2009 Plan with Search Marketing

Duration: 1 hour

Learn how Search Marketing can help top marketing executives to identify the right measures, strategies and best…

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Get Your Message Heard with Accurate Customer Data: Learn how data quality can boost your response rates for maximum

Duration: 15 minutes

Customer data provides the foundation for direct marketing success. There is nothing like misspelling a name, using the…

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Conversational Marketing: Interrupt less and interact more

Duration: 1 hour

Marketing is undergoing a dramatic shift as technology and social media take hold. This is effecting the way marketing,…

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August 2008

The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don't Matter

Duration: 1 hour

In this Aquent-sponsored webcast, writer and consultant, Paul Gillin, will help you sort out the chaos in new media

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The 3 Words That Make Web 2.0 Work...Manage, Measure and Monetize

Duration: 1 hour

In this presentation we'll unwrap the hype of Web 2.0 by discussing the realities of what these capabilities will mean…

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Featured

Don’t miss this opportunity to spend an hour with Ken Blanchard and learn how you can put the secrets of One Minute…

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