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Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida
Duration: 1 hourCarey Hepler of Blue Cross Blue Shield of Florida will talk about the value in tracking and measuring marketing…
Create Rapid Actionable Insights from Any Marketing Program - and Prove You're Not Wasting Marketing Dollars
Duration: 1 hourGiven today's economic outlook, your budget and resources are strapped. You may even be facing threats of cutbacks or…
How-to Establish Visibility into Your Enterprise-Wide Marketing Operations
Duration: 1 hourAt your company, consistent visibility into your Marketing operations has long been the Achilles heel of your…
How CMOs can boost their 2009 Plan with Search Marketing
Duration: 1 hourLearn how Search Marketing can help top marketing executives to identify the right measures, strategies and best…
Get Your Message Heard with Accurate Customer Data: Learn how data quality can boost your response rates for maximum
Duration: 15 minutesCustomer data provides the foundation for direct marketing success. There is nothing like misspelling a name, using the…
Conversational Marketing: Interrupt less and interact more
Duration: 1 hourMarketing is undergoing a dramatic shift as technology and social media take hold. This is effecting the way marketing,…
The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don't Matter
Duration: 1 hourIn this Aquent-sponsored webcast, writer and consultant, Paul Gillin, will help you sort out the chaos in new media
The 3 Words That Make Web 2.0 Work...Manage, Measure and Monetize
Duration: 1 hourIn this presentation we'll unwrap the hype of Web 2.0 by discussing the realities of what these capabilities will mean…
